Christina Pautsch
Strategic Design for
Digital Human Growth

Sustainability Empowerment

How can we empower 50,000 employees worldwide to become sustainability champions? That was a question we tackled with a team of engagement designers for a global FMCG company. After a research phase in which we conducted interviews with employees and sustainability experts, we developed a number of (mainly digital) engagement formats that would help employees not just understand the topic better, but also develop the mindset necessary to create a green and social economy. Among other things, I led the development of a blended sustainable business innovation programme that combined sustainability training with lean business innovation.