Christina Pautsch
Strategic Design for
Digital Human Growth

Giving Social Work a Face

Startklar is a non-profit corporate group for social welfare that offers social services for children, teenagers, and migrants. To become more appealing to new employees from younger generations and to be better positioned in the digital domain, I supported the organization in developing a modern appearance that reflects the core of the ‘Startklar’ brand: Approachable, yet edgy. The challenge was to unite the various sub-brands of the corporate group under one umbrella brand, while still preserving their own, individually developed character over the years.