Christina Pautsch
Strategic Design for
Digital Human Growth

Helping University Students Learn

Charly Education offers a script printing service as well as a digital learning platform for students. In order to take the next step in their product development, I ran a full strategy process with them. By conducting user interviews with students, we found out that there are two types of learners: Those who learn mainly through reading and those who learn mainly through writing. For both types, we ran a separate discovery process, including research, ideation, non-functional as well as functional prototyping (with the integration of a smart pen) and user testing. The result informed a product strategy that took into account the needs of both learner types, readers and writers.