Christina Pautsch
Strategic Design for
Digital Human Growth

Branding for Digital Mental Health

HelloBetter‘s psychotherapy trainings help patients with mental health issues such as depression, anxiety and stress. I supported them in developing a brand around their mission and led the entire process, including brand strategy, brand name and visual identity. We aimed to create an approachable brand that felt like a warm hug, embracing vulnerability and imperfection and sparking optimism. Working closely with the management team, I created the visual identity, a corporate design guide, an illustration library and a motion style for the videos that are part of the HelloBetter trainings.